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NatGeo Carousel
The NatGeo Interactive Carousel is an experimental UI concept developed for a Contra + Spline (Hana) contest. It explores how a modern interface could present wildlife and species content in a way that feels immersive, interactive, and visually engaging. Inspired by a glassmorphism HUD aesthetic, the experience simulates a targeting overlay system, combining cinematic visuals with subtle micro-interactions to enhance user engagement. The goal was to rethink how platforms like National Geographic could present content in a more dynamic and modern way, without relying on traditional layouts. To maintain a realistic use-case while avoiding copyright conflicts, all imagery was generated and refined specifically for this concept.
Requirements, Challenges & Process
Requirements
The project required designing an interactive UI concept inspired by a National Geographic–style experience, focused on presenting species-related content in a modern and engaging way. The interface needed to feel immersive, leveraging motion and visual effects to enhance user interaction and storytelling. Additionally, it was essential to avoid the use of copyrighted real-world imagery, ensuring that all visual assets were original while still maintaining a realistic and recognizable aesthetic.
Challenges
One of the main challenges was achieving a balance between strong visual effects—such as glassmorphism, blur, and chromatic aberration—and maintaining readability and usability. It was also important to preserve performance and visual clarity while incorporating 3D transforms and motion-based interactions. Another key challenge involved generating realistic imagery that aligned with the National Geographic aesthetic without relying on copyrighted assets. Finally, designing intuitive interactions within a non-traditional UI required careful consideration to ensure the experience remained engaging without becoming confusing for users.
Process
We provided a team consisting of:
1 Designer
The project started with defining the visual direction and interaction concept, focusing on a HUD-style interface with glassmorphism elements.
Multiple image generations were explored using Midjourney, iterating on prompts until achieving a photographic quality aligned with the National Geographic style. These images were then refined in Adobe Lightroom to ensure consistency in color, lighting, and tone.
The UI and interactions were fully designed in Spline (Hana), leveraging 3D transforms, states, and event-based interactions to create smooth transitions and micro-interactions.
Finally, motion and presentation videos were produced using After Effects and Premiere Pro to showcase the experience in a cinematic way.
Project Highlights
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The Concept
The NatGeo Interactive Carousel explores how editorial and educational content can evolve into immersive digital experiences. By combining glassmorphism, motion, and interactive 3D elements, the concept transforms a traditional content carousel into a dynamic interface that feels alive and exploratory. The project aims to bridge the gap between information and interaction, creating a UI that not only presents content but invites users to engage with it in a more intuitive and visually compelling way.
